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White Rabbit Apparel ( WRA ) is a unique offering founded in 2015 to envelope the idea of following the white rabbit, our mission is to create limited edition apparel that showcases its British heritage, whilst being controversial and contemporary. 

Follow the white rabbit - We believe this to mean to follow your passions, dream and ambitions. We hope out collections bring these feeling to you whilst you wear them. Whether that be on-stage, on your board, or on a canoe on the Mekong.